Services

Sports and fan zones

Nexerium designs and produces sports experiences covering fan zones, arenas, ceremonies and esports. The service connects the event's identity with the spaces, content and live moments that fans encounter.

Riyadh, Saudi Arabia · Working across the Kingdom

Our approach

A sports brief needs to identify the format and the part of the experience being produced. An arena presentation, ceremony and fan zone have different audiences and timelines. Clarify the venue, visitor areas, show moments and dates before the creative and technical design is developed.

Nexerium's production process includes 3D visuals, content and technical drawings, followed by fabrication, LED, sound, lighting and live operation. E-gaming and interactive experiences are related capabilities to discuss where participation is part of the fan experience. The brief should explain how these elements connect to the wider sporting event.

What the service covers

  • Fan-zone and arena experience design.
  • Ceremony concepts, content and technical design.
  • Physical and live production within the agreed sports-event scope.

Where it fits

  • Fan zones around sporting events.
  • Arena experiences and sporting ceremonies.
  • Esports events and related spectator spaces.

Work in this sector

Explore project photos from our portfolio.

Common questions

What does the sports service cover?

Nexerium's sports and fan-zone sector covers fan zones, arenas, ceremonies and esports. The specific spaces, content and show deliverables are defined by the brief.

Can a fan zone include gaming or interactive elements?

Nexerium also offers e-gaming and interactive experiences. Include those needs in the fan-zone brief, explaining the audience and how people should participate.

What should the first sports-event brief include?

Share the event format, dates, venue, audience and the spaces or ceremonies that need production. Include existing event plans and technical requirements so the scope can be connected to the full programme.

E-gaming

Nexerium's e-gaming service covers esports events, VR competitions and mobile games. It brings gaming into the wider production of an event or experience, with the audience and participation format at the centre of the brief.

Explore the service

Events and festivals

Nexerium designs and produces events and festivals across Saudi Arabia, including openings, national days, festivals and cultural seasons. One team carries the project through concept, design, production and the live show.

Explore the service

Content creation

Nexerium creates content for LED stages, projection mapping, augmented reality and esports. The service shapes the visual material around the display, audience and moment in which it will be experienced.

Explore the service

Interactive experiences

Nexerium creates interactive experiences using touch, motion and sensors to turn visitors into participants. The service connects a physical action with digital content, so people can engage with an exhibition, installation or visitor space.

Explore the service