A sports brief needs to identify the format and the part of the experience being produced. An arena presentation, ceremony and fan zone have different audiences and timelines. Clarify the venue, visitor areas, show moments and dates before the creative and technical design is developed.
Nexerium's production process includes 3D visuals, content and technical drawings, followed by fabrication, LED, sound, lighting and live operation. E-gaming and interactive experiences are related capabilities to discuss where participation is part of the fan experience. The brief should explain how these elements connect to the wider sporting event.