Content for a stage has to work at the scale of the screen and within the timing of the show. Projection mapping has to consider the surface receiving the image. AR content needs to make sense within the viewer's surroundings, while esports content belongs to the event and its audience. Each format starts with a different viewing context.
Include the story, visual references, existing brand assets and delivery format in your brief. For LED and projection work, share the screen or surface dimensions and the content duration. When content forms part of a wider event or installation, its production should be connected to the technical plan and show sequence from the design stage.