Start with the message and context. A brand activation needs a clear relationship between the audience and brand. An educational experience needs a subject that benefits from the digital layer. A launch needs to introduce the product or idea in the intended setting. The experience should be chosen because it serves that purpose.
A useful AR brief explains where the experience happens, who uses it, what content already exists and which devices or access method are expected. Nexerium also creates AR content and interactive experiences. Specific platform, device and integration requirements should be discussed during scoping.