An exhibition brief begins with what visitors should understand. Identify the subject, audience and available material, then consider how that content should unfold within the space. A pavilion, stand and larger exhibition have different footprints and visitor journeys, so the format belongs in the first brief.
Nexerium's design stage includes 3D visuals, content and technical drawings before anything is built. Immersive installations and interactive experiences can add ways to explore the story when they fit the subject. If the exhibition is intended for permanent use, include operating and handover requirements alongside the design and production scope.